With over fifteen years of practical experience in both art and technology, I've amassed real expertise in creating creative technological products. These are the areas where that experience is most useful.
Product building
Professionals and agencies who want to start their own product are usually swamped with commercial projects, and it's hard to launch something of their own. From MVP to paying users and $1M+ ARR – that is Sketchar's journey, which ranks among the Top 100 global AR/AI companies according to Gartner.
Mobile apps
I've been working with mobile apps since 2011. Our news app, BigMag, was awarded Best of App Store in 2015, and Sketchar has been featured as one of the world's best AR apps since 2017.
A team of A-players, up to thirty people
Efficient processes and methodologies within budget constraints, prioritisation, and focus.
Technologies
Are unique technologies essential at a project's outset? I'm the author of several patents in computer vision and have practical experience in applying them to products. I understand how technologies affect users, business, and revenue.
First users, acquisition channels, virality
Generating pre-launch buzz (10,000 registrations), organic growth (11 million users on Sketchar), 1.5 million followers on TikTok and Instagram.
PR without a budget
How to secure coverage in TechCrunch, Wired, TNW, Mashable, Gizmodo, FastCompany, The Guardian, The New York Times, and more.
Investment: pre-seed, seed, A rounds
Determining whether you need investors at all, crafting the right pitch deck (and its many iterations), investor search, introductions.
Keep in mind that 46% of European unicorns were built without external funding.
Partnerships with industry leaders
Apple, Huawei, Samsung, Universal Pictures, Snapchat. Negotiations cost a lot of time, and it's worth asking whether they are worth it – judging by Sketchar's partnerships, its conferences, and the pre-installation on every new Huawei smartphone in Europe.
